Miller Introduces Glowing Labels

These new 330-mL bottles of Miller(R) Genuine Draft highlight a limited-edition, glow-in-the-dark label that draws the consumer's attention to the brand with a UV-sensitive ink that glows under UV light in a dark bar or nightclub environment. The bottles also incorporate an on-pack promotion facilitating a giveaway of Ipods, designer merchandise and fashion vouchers.

Pretty interesting idea but unfortunately you can only get these in South Africa.