Thursday, May 17, 2007

True Canadian Taste?

Recently Molson Canadian has been using the marketing term "True Canadian Taste" to help promote their Molson Canadian variety of beer. Sure, it's unique and memorable but only because it makes no sense whatsoever.

Just what exactly do Canadians taste like? I'm going to go out on a limb and say.. It's not beer. If we did taste like beer, is Molson implying that we're watered-down and boring, just like all the other Mol-batt varieties currently available on Beer Store shelves?

The last time I checked, the word "Canadian" was not a flavour. The term was an adjective used to describe the people coming from the country of Canada. I can only hope that the next time Molson tries to come up with something clever to try and appeal to the people of Canada, it at least makes sense.

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