Atlantic University Sport (AUS) and Alexander Keith's have announced an expanded marketing partnership. Beginning in February, special 8-pack cases of Keith's cans will include a selection of AUS collector cans that celebrate and promote Atlantic University Sport and its championships.
Two million collector cans will be distributed across Atlantic Canada over two phases in 2008. The first phase will consist of seven different custom Keith's can designs which will highlight the sports of men's and women's volleyball, hockey and basketball. This set will also include a special AUS collector can. A second set of themed cans highlighting fall AUS sports will be available in September through November.