Monday, June 02, 2008
Here's the latest on Steelback Brewery from Maryam Mirkhaef [email@example.com]:
Steelback Beer Is Back
TORONTO, May 22 /CNW/ - Today in Toronto, the new Steelback management team announced their business plans for success after a six-month restructuring process that saw Jonathon Sherman become the new owner and CEO.
"These are exciting times for the new Steelback," says Sherman. "The future success of Steelback is rooted in three things - good people who make up the Steelback team; good roots - our renewed commitment to our local
heritage in Tiverton, Ontario; and good beer - where we continue to be recognized by the industry and beer drinkers alike, winning medal after medal for our great tasting, premium crafted beer.
On May 6, 2008 the sale of Steelback to Jonathon Sherman was official.
Steelback Brewery is also focused on filling a gap in the beer market place by offering premium quality craft beer at mainstream domestic prices. To date this category has been non-existent, and is set to offer beer drinkers a
high quality premium beer at an everyday price.
"We're truly offering champagne taste on a beer budget," says Ian MacDonald, President, Steelback Brewery. "The price of the beer will appeal to beer drinkers of any age who enjoy good quality beer. We will offer this great brew throughout Ontario with the main focus on our local community of Bruce County. We're all about the beer and we hope that consumers will try Steelback and enjoy the award-winning taste."
Steelback Brewery is all about quality and integrity of product from
locally-sourced honey, using only natural ingredients with premium malted
barley, the finest hops from Europe and North America, and a painstaking
fermentation process. The entire process takes a minimum of 28 days. Steelback
is bottled to retain freshness. Producing only five types of beer affords
Steelback greater focus on the product.
Steelback will market its beer on billboards, local print media ads and
some radio spots. The new packaging is rooted in tradition, where a local
lighthouse figures prominently in the design. Sponsorships will be focused on
sampling the beer and in helping consumers try and enjoy the taste of
Steelback brewery is located in Tiverton, Ontario on the shores of Lake
Huron. The retail store is open 7 days a week Monday through Saturday 10am-6pm
and Sundays 11am - 6pm.