Heineken is launching what it calls its "most aggressive campaign" in Canada. The multimedia campaign, titled "Heineken, meet you there," associates the beer with a fun and uninhibited lifestyle, says Canadian Brand Manager Rob Morell. Part of the campaign includes a new "H2" aluminum bottle which will only be available in popular bars and clubs. The silver and green bottle contains just 330 mL of beer (less than a typical bottle), but costs more than a pint (570 mL).
Wednesday, June 29, 2005
Heineken is Trying to be Cool
Heineken is launching what it calls its "most aggressive campaign" in Canada. The multimedia campaign, titled "Heineken, meet you there," associates the beer with a fun and uninhibited lifestyle, says Canadian Brand Manager Rob Morell. Part of the campaign includes a new "H2" aluminum bottle which will only be available in popular bars and clubs. The silver and green bottle contains just 330 mL of beer (less than a typical bottle), but costs more than a pint (570 mL).
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