In celebration of their 20th birthday, Calgary's Big Rock Brewery is redesigning their packaging and launching its first multimedia ad campaign in quite a while. The new label designs look back to some of their first offerings available over 20 years ago. As part of their new campaign, the Grasshopper Wheat Ale labels will feature a scratch-n-win box and a bunch of fictional town names like Bhoundakona, Sowthoveer, and Uppdablok to play on its German-style brewing roots.
Tuesday, July 19, 2005
Big Rock is Going Retro
In celebration of their 20th birthday, Calgary's Big Rock Brewery is redesigning their packaging and launching its first multimedia ad campaign in quite a while. The new label designs look back to some of their first offerings available over 20 years ago. As part of their new campaign, the Grasshopper Wheat Ale labels will feature a scratch-n-win box and a bunch of fictional town names like Bhoundakona, Sowthoveer, and Uppdablok to play on its German-style brewing roots.
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