Wednesday, August 31, 2005

Lakeport targets the bar scene

Lakeport Brewing is breaking into the bar scene by selling its beer to bars and restaurants at the lowest price permittedy by law, $19.37 (plus deposit of course). Sleeman Breweries recently blamed the price war for helping to put a dent in its profits.

Aside from Lakeport, other brands in the discount category (Lakeshore, Laker, and Steelback) now account for almost a third of Ontario take-home sales.

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