I came across this interesting article by Marina Strauss at ReportOnBusiness.com trying to answer the question "What happend to Blue?" Labatt Blue was one of Canada's top beer brands and I can't seem to remember the last time I'd seen an ad for it - TV, magazine, billboard, anything! This article provides some possible answers to the question why Blue has dropped from #1 to #4 in Canada.
http://www.theglobeandmail.com/servlet/story/LAC.20080221.RBLUE21/TPStory/Business
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