Coors Light introduces Cold Certified Bottles to help beer drinkers beat the summer heat.
"It's like having a personal beer alarm clock."
The new Coors Light Cold Certified Bottle features proprietary temperature-sensitive thermal chromatic ink technology that turns the Coors Light mountains from white to blue when the beer is chilled to four degrees Celsius or less, signaling the beer is ice cold and ready to enjoy.
To get all the details (and some cold facts) go to:
http://www.marketwire.com/press-release/Coors-Light-872989.html
Thanks to Debra Douglass, Pilot PMR for Coors Light
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