Saturday, February 23, 2008

Is the Blue Fading?

I came across this interesting article by Marina Strauss at trying to answer the question "What happend to Blue?" Labatt Blue was one of Canada's top beer brands and I can't seem to remember the last time I'd seen an ad for it - TV, magazine, billboard, anything! This article provides some possible answers to the question why Blue has dropped from #1 to #4 in Canada.

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