Saturday, February 23, 2008
Is the Blue Fading?
I came across this interesting article by Marina Strauss at ReportOnBusiness.com trying to answer the question "What happend to Blue?" Labatt Blue was one of Canada's top beer brands and I can't seem to remember the last time I'd seen an ad for it - TV, magazine, billboard, anything! This article provides some possible answers to the question why Blue has dropped from #1 to #4 in Canada.
Posted by Canada's Capital Chapter at 4:41 PM