Perry Mason of Scotch Irish / Heritage Brewing to Persue Other Projects.

Perry Mason, founder of Scotch Irish Brewing in Fitzroy Harbour, ON., has left Heritage Brewing to pursue other projects. In 2006, Scotch Irish Brewing had sold its name and beer brands to Heritage. Heritage will continue to brew Scotch Irish's flagship brand, Sgt. Major India Pale Ale.

Attention Collectors: Rare Alexander Keith's Beer Find on eBay!

Well someone thinks so anyway. I was sent this item listing from another reader and thought it would be of interest to you all.

Up for auction on eBay is a stubby from Alexander Keith's which is full and has never been opened. The bottle, and its contents, can be yours for the bargain price of $5,000.00 U.S.

http://cgi.ebay.ca/ws/eBayISAPI.dll?ViewItem&item=150218732433

So... who's going to open the bidding? Hurry! Auction ends on March 3, 2008.

Coors Light's New Can is Cold Certified

Coors Light will soon be introducing a new can with temperature technology included for free. This technology will be used to easily identify cans which have reached optimal drinking temperature.

"Our brewing tradition was born high in the Rockies so we brew Coors Light to be the coldest, most refreshing tasting beer you can find," said Denis Ferlatte, Coors Light Senior Brand Manager at Molson. "The Cold Certified Can gives Coors Light drinkers the signal that their beer is ice cold and ready to enjoy."

The Coors Light Cold Certified Can features proprietary temperature-sensitive thermal chromatic ink technology that turns the Coors Light Mountain Icon from white to blue when the beer has been chilled to four degrees Celsius or less. The Cold Certified Cans will be available in 355 mL and 473 mL and available across Canada - just in time for summer.

Read the full press release.

True Canadian Taste?

Recently Molson Canadian has been using the marketing term "True Canadian Taste" to help promote their Molson Canadian variety of beer. Sure, it's unique and memorable but only because it makes no sense whatsoever.



Just what exactly do Canadians taste like? I'm going to go out on a limb and say.. It's not beer. If we did taste like beer, is Molson implying that we're watered-down and boring, just like all the other Mol-batt varieties currently available on Beer Store shelves?

The last time I checked, the word "Canadian" was not a flavour. The term was an adjective used to describe the people coming from the country of Canada. I can only hope that the next time Molson tries to come up with something clever to try and appeal to the people of Canada, it at least makes sense.